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www.johnstark.com |
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Technology is changing fast, new products come from new competitors Fast changing environment, product lifetimes shorter, need to replace products sooner Products are increasingly difficult to differentiate Customers are more sophisticated, segmented and demanding, and expect more in terms of customization, newness, quality and price Customers have more choice New technologies no-one understands Apparently separate technologies come together Markets forming and changing fast With markets and technology changing fast, and good ideas quickly copied, there is continual pressure to devise new and better products, processes and services faster |