Innovation Management


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Be open


Open to any type of innovation, not just product innovation

Open to any source of innovation, not just R&D

Open to ideas from outside the organization

Open to partnerships with other companies

Open to partnerships with companies in other industries

Open to research, advice and information from educational establishments

Open to the market

Open to customers, listening to what they ask for, listening to what they complain they can't get, looking at what they are doing

Aware of competitors, watching what they are offering, how they are evolving






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Page last modified on February 16, 2000
Copyright 1999, 2000 by John Stark