Strategy, Product Lifecycle Management and the Billion Customer Question
John Stark Associates announced the publication of 'Global Product: Strategy, Product Lifecycle Management and the Billion Customer Question' (Publisher, Springer ; Author, John Stark ; ISBN, 1846289149).
In the early years of the 21st Century it has become possible, for the first time, for tens of thousands of companies to offer manufactured products to customers across six continents. For many of these "global products", there are potentially more than a billion customers. In 2007, Wall Street hit new highs as the enormous opportunity for increased sales and profits became clear. However the new environment is not easy to manage and the risks are high.
Meeting the various requirements of customers from a range of countries, choosing the most suitable locations for the different stages of development, manufacturing and support, deciding what can be global and what must be local, implementing suitable processes and systems, accommodating different national regulations, and effectively sharing the workload between mulitple sites are among the many challenges faced by providers of global products.
Product Lifecycle Management (PLM) is now used worldwide to manage the innovation, development and support of global products. This key new business activity manages a product anywhere in the world, at any time in its life: from the first idea through development and manufacturing to recycling and disposal.
Based on interviews with executives and managers in companies such as ABB, Alcatel-Lucent, Dow Corning and Siemens, Global Product: Strategy, Product Lifecycle Management and the Billion Customer Question, published on August 24, 2007, outlines the new environment and driving forces, and the resulting opportunities and challenges.
From lessons learned, it draws conclusions about best practices and the ground rules for successful strategies and operations. The implementation and use of PLM to meet these requirements is described.
About the Author
John Stark is President of John Stark Associates, a global management and technology consultancy with headquarters in Geneva, Switzerland.
Stark currently works with companies on the implementation and effective use of PLM in support of global products. In his long consulting career, he has worked with more than 100 companies in Europe, North America, Asia and Africa. His influential previous book 'Product Lifecycle Management: 21st century Paradigm for Product Realisation', published in 2004, introduced the cradle to grave approach to PLM.
Stark received his B.Sc. (1969) and Ph.D. (1972) degrees from Imperial College, London.