September 22 2014

John Stark Associates

Volume 16
Number 19

Page 1
- Welcome
Page 2
- News
Page 3
- Brief lines

* Welcome *
Welcome to 2PLM, an e-zine distributed about every two weeks. This issue includes :
  • Global PLM Research - Call for Industrial Support
  • The Top 10 and Top 100 Corporate R&D and Product Development Metrics
  • The PLM Financial Primer
  • SAP PLM Conference 2014
  • New Product Introductions & PLM
  • PLM Citations
  • A PLM Story ....
  • PLM News
* Global PLM Research - Call for Industrial Support *
by Roger Tempest

There has been worldwide academic support for the proposal to establish a new, independent, non-commercial body that can fund highly-advanced research into Product Lifecycle Management. (2PLM August 25).

The PLM-IRF Survey of researchers at leading universities received 44 responses from 28 countries, and identified 21 areas in which the PLM of the future could transcend today's constraints.

It is now time for industrial companies to show that they have the vision and ambition to take advantage of these new possibilities. Current progress in PLM is flattered by the effects of social and internet technology. If these are stripped away, then the PLM of ten years' time will be little better than it is today.

PLM is a business improvement discipline for industrial companies; and industrial companies are always looking to advance, be more effective, compete or even transform. To say that "the future will be the same as today" is to stagnate.

When the PLM International Research Foundation is funded it will create a single PLM research programme that unifies the globe. This force needs to be directed for the good of the manufacturing and product-related companies that will benefit from it.

That is why industrial companies should engage with this initiative. Academic vision will not be enough. There needs to be some clear industrial engagement and direction so that the new research is real and valuable. If you would like to know more, you can obtain a Overview of the Survey via the email link below. This will give you the background information, and a new Proposal will be published in the next few days.

You can find more information about the PLM-IRF on the PLMIG web site or via

* The Top 10 and Top 100 Corporate R&D and Product Development Metrics *
by Bradford L. Goldense

The July 7, 2014 issue of 2PLM introduced the scope and focus of recent Goldense Group Inc. (GGI) research on R&D Operating Environments, Organic Innovation, Open Innovation, Intellectual Property, and "The Top Corporate Metrics used to measure R&D and Product Development".

At GGI, our goal in each primary research effort during the past fifteen years has been to focus four areas of the research effort on emerging new practices, or on rapidly evolving or changing existing practices, to learn rates of change and/or growth.

In our recent research effort, the "2014 Product Development Metrics Survey", the four topics of R&D Operating Environments, Organic R&D Innovation, Open R&D Innovation, and R&D Intellectual Property Practices were chosen as they satisfy those parameters. In addition, they are having an impact on the R&D metrics that corporations use.

The July 21, August 4, August 25 and September 8 issues of 2PLM addressed the research findings regarding these four areas.

In this sixth and final piece of the six part series, the research purpose is more akin to benchmarking than to discovering new and changing industry practices. In each research effort of the past fifteen years, our researchers have presented a list of the "metrics that CXOs are most likely to use to oversee R&D output, productivity, effectiveness, and efficiency." Respondents are asked simply to put a check mark next to any metric that is generally part of management team and corporate reviews. The "Most Frequently Used Corporate R&D Metrics" results from tabulating the responses. The list of metrics is far from static over the past fifteen years.

Metrics Are More Abundant: The cost of a metric has been steadily decreasing as computers continue to penetrate every aspect of life. As an information society, people's tolerance for how many numbers cross their path in a day has grown accordingly. There has been an explosion in the daily use of numbers, codes, acronyms; and, there is more to come. R&D and Product Development metrics are no different. In the mid 1990s, there were 30-50 CXO-level R&D metrics that essentially covered all companies. In 2013, a pared-down list of 101 metrics was presented to respondents.

Innovation Metrics Have Increased: Aside from computers and the advent of an information society causing a growth in R&D and Product Development metrics, there are a number of other dynamics at play. There has been a growth in the ways corporations innovate. Companies are finally finding a way after decades to develop meaningful CXO-level business metrics for research and advanced development organizations. Open Innovation and Intellectual Property are increasingly becoming ways to generate revenue and profit, and they need metrics. Functional and technical competencies are becoming more important to meet increasingly refined and specific product needs that must be delivered at minimum cost. The increasingly complex world is affecting measures of corporate risk. Before innovation, measures for lean, six sigma, and flexible/agile took their place this past decade. Today, approximately 200 CXO-level R&D metrics "cover all companies."

Management Science Failures & Successes: More experimentation is occurring as the cost of generating a metric continues to decline. Some experimental CXO-level metrics have risen in usage, and then fallen the past decade as corporations found the metric to have low utility. "NPV Efficiency" is perhaps an example. Another experimental metric went the other way, and experienced a meteoric growth in usage rivaling 3M's "Vitality Index" introduced in 1988. "Return On Innovation" evolved in the early 2000s as companies increased their emphasis on innovation. The metric has an acronym problem though. It's shorthand is therefore "ROInnovation." Without getting into what is a new product and what is not, the metric is "profits from new products divided by R&D spending for the new products." Deciding what spending to include in the denominator, like deciding the numerator, is sufficiently ambiguous. One does need to pay attention when examining reported figures to avoid the glare of overly bright and shiny numbers. Nevertheless, in some fashion of calculation, ROInnovation has risen from nowhere to now be the tenth most used metric by corporations for R&D. The Vitality Index, also on a meteoric rise since the 1990s, is now the third most used metric and the number one performance metric.

Monitoring vs. Performance Metrics: Metrics do not always measure output, productivity, effectiveness, efficiency or related performance parameters. The number one and two most used metrics are "R&D Spending as a % of Sales" and "R&D Headcount." These monitoring, or status metrics, must be present in a CXO metrics portfolio alongside performance metrics. Spending is an input metric. Headcount represents greater than half of R&D Spending at most companies. Status metrics related to capacity regarding people, projects, pipeline, and portfolio are also necessary.

The Top 10 R&D Metrics: The following table shows the frequency of use of the ten most frequently used metrics. For perhaps the first time ever, the top dozen metrics are mostly about business input to, and output from, R&D. Traditional R&D measures that focused on internal operations and projects are no longer the central focus of management oversight to attempt to increase understanding. R&D is becoming demystified.

  79%    % R&D Spending of Sales
  67%    # Total R&D Headcount
  62%    Current-Year % Sales Due To New Products Released In The Past "N" Years
  61%    # Patents Filed/Pending/Awarded/Rejected
  58%    # Of New Products Released
  53%    # Of Products/Projects In Active Development [Active Backlog]
  41%    % Resources/Investment Dedicated To New Product Development
  38%    Current-Year % Profits Due To New Products Released In The Past "N" Years
  35%    Value of Product Portfolio [Any Aggregate Measure]
  32%    ROI - Return On Innovation [Calculated Using Any Method/Procedure]

Examination of the Top 10 metrics shows that there is little consistency across companies for R&D. The tenth most used metric has not yet achieved penetrating one-third of industry. If one compared operations and other transaction processing function metrics across companies, one would find greater penetration levels and more consistency across companies. R&D, more difficult to measure, is evolving at a much slower pace. Challenges about defining such items as "new products" and "what spending went in to them" are among the reasons.

The Top 100 R&D Metrics: The top hundred metrics range from experimental metrics that may or may not become generally used across companies, discussed above, to metrics that are needed to achieve specific R&D strategies. Companies that wish to be known as "innovators" measure items such as "New To The World" and "New To The Industry." Companies having "follower" and "aftermarket" strategies might measure "New To The Company" and "Time To Market After OEM Introduction." Intellectual property metrics for sales and licensing revenues and profits are also increasing in usage. As intellectual property becomes increasingly monetizable and liquid, expect to see some measures hit the mainstream. Research findings indicate significant corporate activity experimenting with the management science of intellectual property. Finally, all measures of portfolio and pipeline value have grown steadily in penetration; as have measures of profit per unit of time and by product category. Revenue is no longer the sole output metric being examined that is expressed in currency terms.

SUMMARY: As a whole, since the inception of the Vitality Index in the late 1980s, R&D measurement has generally been increasing in business focus as corporations better grasp how to manage R&D; without their leaders having to necessarily understand the technology within R&D. As a result, CXO-level R&D measurement is becoming mainstream and is increasingly expressed in business terms. R&D has always had a larger share of the CEO's metrics portfolio than any other business function, and this continues to be the case. These past few years, just about all analysts at the London, Euronext, Deutsche Börse, Swiss and other global stock exchanges are inquiring about new product revenues and profits, intellectual property values and rights, and the health of the product pipeline over a number of years. CEOs and CFOs are increasingly pushed to be specific about monetary expectations and the calculations behind their numbers. Market caps are rising and falling depending on the convincingness of their responses. Accordingly, it was observed in 2013, based on fifteen years of research, that business metrics for R&D are rising to overtake technical and operational R&D metrics as the most frequently used corporate-level metrics. R&D is becoming demystified and is more easily discussed by business leaders in financial terms.

A Note About The Research: The "2014 Product Development Metrics Survey" study was conducted by sending questionnaires to a wide range of companies developing products throughout North America. Participating companies had headquarters throughout the Americas, Europe, and Asia, but their response was for North American R&D-Product Development operations. Complete data sets were received from 200 companies. Consumer, industrial, medical, chemical, and automotive/vehicular products were the top respondent industries. Participants completed 31 questions across the five primary research subjects. The research period was September 2012 to October 2013. The results were published March 3, 2014 in a 138-page report. This research is statistically valid and provides a Margin Of Error for each research question.

For more information about Goldense Group Inc.'s (GGI) R&D, Product Development, Innovation, and Metrics research approach and topics, ongoing since 1998, please visit their research portal. Licensed pdfs of the 2014 findings and other research are available in GGI's iStore or through regarded distributors including Baker & Taylor and

Bradford L. Goldense, NPDP, CMfgE, CPIM, CCP, president of Goldense Group Inc. has advised over 300 manufacturing companies on four continents in product management, R&D, engineering, product development, and metrics. GGI is a consulting, market research, and executive education firm founded in 1986. Brad writes a monthly column in Machine Design magazine for product creation professionals.

* The PLM Financial Primer *
by Roger Tempest

It is very useful for the PLM Team to know how to produce quantified submissions for new projects, but it also helps if everyone else understands what is happening. It is much easier to push against an open door.

There are many misconceptions about PLM metrics, and it is important to start from the right basis. There are also many people who need to be involved, from all parts of the organisation, and they all need a common understanding of what the PLM Team is trying to achieve.

The PLM Financial Primer provides the answer. Newly-updated to Version 2.0, it provides a high-level overview of PLM financial management for everyone who needs to be involved in a PLM feasibility or justification activity.

The Primer is a companion document to the PLM Project Justification Handbook (2PLM Sept. 08). It enables the PLM Team to educate stakeholders in a new PLM deployment to understand the principles and issues that are involved, before the detailed project justification methodology is applied.

Roger Tempest is co-founder of the PLMIG. Membership of the PLMIG is available via

* SAP PLM Conference 2014 *
SAP announced that the International SAP Conference on Product Lifecycle Management (PLM) 2014 will be held on 17-18 November, 2014 in Düsseldorf, Germany. The Conference Theme is "Drive Sustainable Innovation across Your Full Product Lifecycle".

The two day customer-centric event has been specifically designed for process and discrete manufacturing industries. Attendees will gain a 360 degree view of all product related processes - from product conception and design, through to manufacturing and service. They will learn first-hand how major international organizations are utilizing SAP PLM to integrate business processes end-to-end, foster innovation for competitive differentiation and ensure compliance to maintain profitability.

The agenda will be jam-packed with customer case studies, the latest news and updates from SAP, networking opportunities, and workshops featuring best practices for product lifecycle management.

LinkedIn Group

* New Product Introductions & PLM *
by Scott Cleveland

I just saw a report on a study that showed that more than half of new product introductions [NPI] fail.

There are many components of introducing a new product and in most cases there is not a formal process in place.

In the beginning ....
Someone will come up with an idea for a new product or service. The idea can come from a customer or anywhere else.

Marketing and others will determine if this new product or service makes financial sense for the company. If they create this product or service, can they make a profit? Is there a demand for it? It needs to make business sense to pursue it.

If they determine that it does make business sense, many departments will begin working on their part of the 'whole' project.

Marketing will begin identifying all of the marketing communications [marcom] that needs to be created to support the roll out. The list includes things like brochures, flyers, demonstrations, web pages, Email campaigns, naming your product or service, branding, white papers, webinars, pricing, sales channels, sales training, packaging and more.

Depending on the size of the company, there could be many people involved in the development of new products. Each will go through a process to produce their deliverable. That process will go through the following steps at a minimum: create, edit, approve and release.

There is a person responsible for overseeing these activities and they will need to make sure that everyone is telling the same story.

The finish line ....
At product introduction, the many departmental parts must come together to form the 'whole'.

An NPI project includes managing the many different processes and managing the information created by all of these activities. Most of you have seen that sometimes there is not a formal plan for bringing all of the parts together and someone is inevitably late.

PLM software is designed to manage these kinds of activities. It can help each department work collaboratively as well as provide the control and visibility to help departments complete their work on time.

It can be particularly effective in managing the marketing tasks of new product introduction. I can't see how it wouldn't reduce the failure rate.

Contact me to learn more about PLM and see how it can help your company ....

Scott Cleveland can be contacted on +1 408-464-6387

* PLM Citations *
According to Google Scholar, as of September 19 2014, Product Lifecycle Management: Paradigm for 21st Century Product Realisation was the PLM publication most frequently cited in journal articles, technical reports, books and theses.

On September 8 2014, it was cited in Integración del diseño para remanufacturar en el ecodiseño. The objective of this thesis presented at the Universidad Nacional de Colombia, Manizales, Colombia by V. Hernandez was to explore how Design for Remanufacturing can be fully integrated under the guidelines of Ecodesign. Details

On September 12 2014, it was cited in Product Portfolio Management Requirements for Product Data Management. This thesis was presented at the University of Oulu, Finland by A. Parviainen. Two research questions were addressed. 1) What are the required product structures in product data management systems to support product portfolio management practices? 2) What are the information elements and their lifecycle states and what they should be in product data management systems to support product portfolio decisions? Details

Meanwhile, Global Product: Strategy, Product Lifecycle Management and the Billion Customer Question was cited on August 8, 2014 in Seamless Operation after Changeover in Global Enterprise by S. Bondar and J. Stjepandic. Details

* A PLM Story .... *
by Scott Cleveland

Way back in the Sherpa days, our president used to always tell us that our software was designed to get the right information to the right person at the right time. At the time, I wasn't excited about this being the best way to describe what our software did. However, this description has stood the test of time. It's loaded with lots of implied information.

Right Information ....
Information is any electronic file. The 'right' information is the version of that information that is needed by a person performing a task. Access controls make sure that it is the 'right' information.

Right Person ....
Person is anyone in a process. The 'right' person is the person that needs that information to perform their task. Based on where the process is within its progression, the software knows who the 'right' person is.

Right Time ....
The right time is when they need it. Typically, this is a process that you want completed in a timely fashion so the software makes sure the information arrives when it is needed.

Let's look at one example. The most expensive process for a manufacturing company is their engineering change process.

Since most PLM software today has robust business process management capabilities, it can have a huge impact on the time it takes to turn around engineering change requests.

At one of my customers, ECRs were taking an average of 45 days to turn around. After implementing this process in their PLM, their ECRs were taking an average of 5 days and emergency changes could be completed in an hour.

PLM software can really make a difference.

Contact me to learn more about PLM and see how it can help your company ....

Scott Cleveland can be contacted on +1 408-464-6387

Page 2
* Corporate *
Dassault Systemes announced the completion of the acquisition of Quintiq for approximately Euro 250 million. Details

Stratasys Ltd. announced a definitive agreement to acquire GrabCAD, Inc. Details

* Financial *
ESI Group announced second-quarter 2014 revenue amounted to Euro 22.5 million. Details

The IGE+XAO Group announced that consolidated turnover for 2013/2014 amounted to 26,260,418 euros. Details

* People *
Lectra announced the appointment of Edwin Ingelaere as Director of Lectra Northern Europe. Details

* Implementations *
AVEVA announced that Vodokanal Engineering has chosen AVEVA. Details

Centric Software, Inc. announced that American Vintage has selected Centric Software for its product lifecycle management (PLM) software. Details

Centric Software announced that Scotch & Soda has selected Centric Software to provide its product lifecycle management (PLM) software. Details

MSC Software Corp. announced that Boeing has signed a 5-year agreement to extend the use of MSC Software structural analysis software. Details

NGC Software announced that A+ School & Career Apparel has selected NGC's fashion PLM software. Details

Sigmetrix announced that Andreas Stihl AG selected CETOL 6 Sigma tolerance analysis software. Details

* Developments *
Anark Corp. announced Anark Core 4.3.2. Details

ASCON Group announced the release of Service Pack 1 (SP1) for KOMPAS-3D V15. Details

Autodesk announced Vault 2015 R2. Details

Concurrent Systems Inc Ltd. announced the release of DDM 2014.8. Details

EPLAN Software & Services announced EPLAN Platform 2.4. Details

Hexagon Metrology announced the release of the TIGO SF coordinate measuring machine. Details

Hexagon Metrology announced DataPage+ 5.0. Details

Hexagon Metrology announced a new line of Brown & Sharpe/TESA wireless inductive probes. Details

Kisters announced that the 3DViewStation enables 3D-PDF as an alternative for native CAD-data and standards like JT. Details

LEDAS announced its LEDAS Geometry Comparison technology. Details

MachineWorks Ltd announced Polygonica v1.2. Details

QuadriSpace announced Pages3D 2014, Publisher3D 2014 and Document3D Suite 2014. Details

QUMAS announced the release of MyQUMAS 4.4. Details

Stratasys announced availability of ASA (Acrylonitrile Styrene Acrylate) for FDM printing. Details

Zuken announced CADSTAR Essential. Details

ZW3D announced ZW3D 2014 SP. Details

* Relationships *
C3D Labs announced that its geometric kernel is being integrated into software from Dynamics & Structures Lab of Dnepropetrovsk, Ukraine. Details

Infor announced Infor Product Lifecycle Management (PLM) Innovator - powered by Aras. Details

Missler Software announced it joined the FibreChain project. Details

MSC Software Corp. and e-Xstream engineering announced Digimat 5.1.1. Details

* Other *
ANSYS announced a number of schools are offering all of their engineering students access to ANSYS technology through a campus-wide solution. Details

ANSYS announced this year's Software 500 index positioned ANSYS at 105th place. Details

Autodesk announced it is collaborating with Local Motors to utilize the Spark platform. Details

Autodesk announced Autodesk Fusion 360 became available for purchase worldwide on the Mac App Store. Details

CD-adapco announced a partnership with Ben Ainslie Racing. Details

Dassault Systemes announced the Thayer School of Engineering at Dartmouth College has expanded its implementation of SOLIDWORKS. Details

Dassault Systemes announced SOLIDWORKS 2015. Details

Eurostep announced a defence logistics focused Share-A-space event in Cologne, Germany on October 2, 2014. Details

New analysis from Frost & Sullivan, "Analysis of the Global PLM Market in Discrete Industries", finds that the market earned revenues of $20.45 billion in 2013 and estimates this to reach $27.78 billion in 2017. Details

Infor announced CERN was named Customer of the Year for the 2014 Infor Excellence in Action Awards. Details

MathWorks announced Tokyo University of Science will provide MATLAB and Simulink to students and faculty campus-wide. Details

Omnify Software announced an Empower PLM application story featuring August Electronics. Details

PTC announced its Axeda Machine Cloud technology was named 2014 Innovative Technology of the year for the Internet of Things by MassTLC. Details

Sopheon announced a refresh of its branding. Details

Zuken Inc. announced use of CR-8000 Design Force by Pegatron. Details

Page 3
Brief lines

Subscription information
To subscribe to 2PLM, send an e-mail headed 'start 2PLM subscription' to

Subscription cost
Subscribers receive 2PLM free of charge.

Privacy policy
We understand and respect your desire for privacy. The information we ask for at subscription time is the minimum necessary to effectively fulfill your subscription and communicate with you if and when necessary. In case of further questions, you can reach us at

Limited time
We know you have a busy schedule. To reduce delivery and reading time, 2PLM has a simple format and concise content.

Termination of subscription
To terminate subscription, please send an e-mail headed 'stop 2PLM subscription' to

Companies that share the objective of promoting successful implementation of PLM and world-class product development and support performance may sponsor 2PLM. Banner ad insertion is also possible. More information from

Publication frequency
2PLM is published approximately every two weeks.

Copyright 2014 by John Stark. All rights reserved.

Links to pages on other sites
Please note we cannot control the content of pages that are not our own.

Permission to reproduce text or graphics
Applications for permission to reproduce part or parts of 2PLM (text or graphics) should be sent to

Your responsibility
Information provided in 2PLM is intended solely to provide general guidance on matters of interest for the personal use of the reader, who accepts full responsibility for its use. Information is provided 'as is', with no guarantee of completeness, accuracy, or timeliness, and without warranty of any kind, express or implied, including, but not limited to, the warranties of performance, merchantability, and fitness for a particular purpose.

Nothing in 2PLM shall to any extent substitute for the independent investigations and the sound technical and business judgement of the reader. Technology, laws and regulations are continually changing, and can only be interpreted in the light of particular factual situations. The information in 2PLM does not constitute technological, business, legal, investment or consulting advice, and should only be used in conjunction with appropriate professional advice obtained by the reader from a suitably qualified professional who understands the reader's particular factual situation.