June 23 2014

John Stark Associates

Volume 16
Number 13

Page 1
- Welcome
Page 2
- News
Page 3
- Brief lines

* Welcome *
Welcome to 2PLM, an e-zine distributed about every two weeks. This issue includes :
  • Making Sense of American and European PLM
  • PLM References
  • Simplifying PLM
  • Last Call for PLM Benefits in Geneva
  • Ignition Recall
  • Search & Discover Solutions: A Google-Like Experience?
  • PLM News

* Making Sense of American and European PLM *
by Roger Tempest

It has been suggested for a long time that US and European companies have different views of PLM, but until now there has not been a way either to prove or disprove this theory.

Is the difference real or imagined, and does it have any practical effects on the way that PLM should be approached? The PLM Financial Framework has discovered the answer.

During an informal working session at the PTC Live Executive Exchange in Boston last week, entitled: Methodologies to Evaluate the Financial Value of PLM, facts and findings about the new neutral methodology were presented, followed by a short group discussion for the audience members to discuss the issues that were raised.

The presentation was based on insights from the PLM Financial Management Toolset, which has been produced from Workshops held in Manchester, Toulouse, Frankfurt and Vaasa last year - all locations within Europe. And a presentation at the PI Congress in Berlin this year, similar to the Boston presentation, had worked very effectively.

In Boston, however, some of the insights did not resonate, and it became clear that this was because they were insights into issues which were not in the minds of the audience members. PLM Managers in America are concerned with a different perceived set of problems.

None of this concerns the core structure of the Financial Framework Toolset - the Metrics Algorithm to calculate PLM financial metrics, and the Validated Vision to align PLM with the goals of the business. The difference lies in the way that American PLM implementations are set up, and the inherent priorities of American management.

This is no longer a theoretical issue. It is so significant that there will be separate versions of the PLM Financial Handbook for American and European users, which will follow different paths to develop the same end structure.

The details of how this will work will be discussed at the upcoming Workshop in Geneva on 01-03 July, and in a matching event in the USA in September. The findings will be relevant not only for the Financial Framework initiative but for all companies that have to implement PLM on both sides of the Atlantic.

Roger Tempest is co-founder of the PLMIG. More information about the toolset or the workshop is available via financial@plmig.com.

* PLM References *
According to Google Scholar, as of June 20, Product Lifecycle Management: Paradigm for 21st Century Product Realisation, the most popular PLM publication, had been cited 454 times in journal articles, books and theses.

In recent weeks it has been cited in:
  • Citation #454; 9 June 2014; M. Paavel et al; Optimizing PLM Implementation from Vision to Real Implementation in Estonian SMEs Details
  • Cit. #453; 5 June 2014; S. Karadgi; A Reference Architecture for Real-Time Performance Measurement Details
Optimizing PLM Implementation from Vision to Real Implementation in Estonian SMEs gives a brief overview of an approach for introducing PLM in stages from vision to real implementation. It also describes the groups and staff who should participate and be involved in the different stages of PLM implementation. A Case Study describes how the approach was implemented in an SME manufacturing and selling trailers for different purposes.

A Reference Architecture for Real-Time Performance Measurement describes how manufacturing enterprises, by reinforcing their existing monitoring and control of manufacturing processes, can successfully face the ever-increasing pressure from internal and external environments to maintain their competitive advantage. Numerous performance measurement systems have been elaborated to satisfy these requirements, stressing the importance of financial and operational metrics. The book highlights the fact that research on generating and linking financial and operational metrics, especially in real-time, has not garnered sufficient attention to date. The book follows an approach that integrates enterprises across different levels and departments. By computing and linking the financial and operational metrics in real-time, the book demonstrates how to provide a comprehensive view of an entire enterprise.

* Simplifying PLM *
by Scott Cleveland

PLM [product lifecycle management] is an information strategy. It lets a global organization work as a single team to design, produce, support and retire products while capturing lessons learn along the way.

How did we get here?

Before there was PLM, there was PDM [product data management]. Before there was PDM, there was EDM [engineering data management]. Before there was EDM, there was paper and lots of filing cabinets.

In the paper world, if you wanted to see the latest release of an engineering drawing, you would look at all of the drawings to find the biggest number or the furthest letter in the alphabet. Today, it is obvious that managing CAD files in a computer makes it easy to determine the latest released and quickly get a copy.

EDM systems included a 'vault' where engineers could check in and check out CAD files. The computer would keep track of the versions and provide access controls.

Building on EDM, most PDM software would automatically check in a solid CAD model including all of its related files [like libraries]. That means the next person could confidently check out a solid model and all of its components would be there. This software could automatically generate a bill of materials.

The term PLM was used by some of the PDM vendors in order to move out of the engineering department and into other departments [think increased sales].

A good example of where PLM can add some significant value is in managing new product introductions [NPI]. NPI includes a lot of items: marketing requirements documents; market research; pricing strategies; support plans; data sheets; flyers; sales presentations; demonstrations; etc. All of these will go through some kind of approval process. Most companies are attempting to manage these processes on paper. Think how great it would be if you had some control and visibility [think PLM] in the creation of these items.

There's much more information created within a company. Some examples include: Quality plans; Safety instructions; Work instruction packages; Support plans; Return material authorization strategies; etc.

Contact me to learn more about PLM to see how it can help your company ....

Scott Cleveland can be contacted on +1 408-464-6387

* Last Call for PLM Benefits in Geneva *
by Roger Tempest

The next PLM Benefits Workshop takes place in Geneva next week, and there is still time to register.

The Workshop will show how to use the entire Toolset for calculating the financial benefits of PLM, including:-
  • PLM Financial Handbook
  • PLM Financial Handbook [Lite]
  • PLM Governance Standard
  • PLM Validation Toolkit
  • PLM Maturity Manual
  • Company PLM Overview
  • PLM Discussion Document
  • PLM Contact Summary
The Geneva Workshop is the culmination of the European series, and is likely to have the most advanced technical discussions. As well as demonstrating the details of the Metrics Algorithm and its supporting logic, the Agenda includes sessions on how to reach Board level; how to establish the planning framework; and group discussions on how to overcome barriers in the delegates' own companies.

The Workshop is an excellent opportunity to obtain the new Financial Management Toolset and learn how to use it to raise the level of current and future PLM up to Advanced level.

Registration is open until Thursday 26 June, via the PLMIG web site or by the email address below.

Roger Tempest is co-founder of the PLMIG. More information about the toolset or the workshop is available via financial@plmig.com.

* Ignition Recall *
On June 16, General Motors announced that it will rework or replace the ignition keys on about 3.16 million 2000 to 2014 model year cars in the U.S. because the ignition switch may inadvertently move out of the "run" position if the key is carrying extra weight and experiences some jarring event. GM also announced U.S. recalls for 165,770 vehicles in five other actions.

GM expects to take a charge of up to approximately $700 million in the second quarter for the cost of recall-related repairs announced in the quarter. Details

On June 13, General Motors announced recalls for 581,367 vehicles. Details

On June 6, General Motors announced three safety recalls and one non-compliance recall, all of which were reported to the NHTSA on Thursday, June 5, 2014. GM is recalling 89126 vehicles. Details

On June 18, GM CEO Mary Barra appeared again before the U.S. House Committee on Energy & Commerce Subcommittee on Oversight and Investigations. Details

Engineering 101, PLM 101
According to the Preliminary Transcript of the Tuesday, April 1, 2014 meeting of the Subcommittee on Oversight and Investigations (details), the Chairman said the following to Mary Barra, CEO of General Motors, "Now, I would guess engineering 101 would normally require that when you assign a new part or replace a new part or replace a part with a new part, that that newly redesigned part, in fact, should have a different number on it. Is that right?"

"Engineering 101" sounds like an introductory University Course for engineers, so the Chairman's question seems to address the knowledge of individual engineers.

Alternatively, he might have been using "Engineering 101" in the sense of "The Basic Principles of Engineering". In this case, the question is also about Engineering.

From a PLM point of view, the question could be, "Now, I would guess PLM 101 would normally require a company to put in place a management system to ensure that when you assign a new part, or replace a new part, or replace a part with a new part, that that newly redesigned part, in fact, should have a different number on it. Is that right?"

The answer to this question should be clearer in October 2014. That's when the Geneva PLM Institute's Education and Training Program will launch its PLM 101 module. That's when we'll know if it's in the scope of PLM 101 - or PLM 201.

* Search & Discover Solutions: A Google-Like Experience? *
by Dick Bourke

Prospective Search & Discover ("SDS") users have already had their expectations set by their experiences using Google; they often say, "Give me a Google-like experience." But is that an appropriate frame of reference to begin evaluating and selecting an SDS?

In an earlier column, I identified the need to set expectations for selecting and implementing an internal SDS. That article cautioned that Google experiences don't necessarily fit the search needs for research and product development.

Search & Discover Solutions have a Different Structure than Google
Designers taking the small step to find information about an existing part rather than designing a new one can certainly achieve value. However, the greater value is to exploit the same product data to accelerate part/product line rationalization and standardization activities internal to the company, and to use them in a company's global supply network.

To help users accomplish these goals, SDS must catalog two types of product data:
  • Structured - data presented in a defined data model, usually in a relational database. Structured data is ready for seamless integration into a database or well-structured file format, for example, XML, classification systems and attribute tables.
  • Unstructured - data not pre-defined, usually heavily text oriented, found in numerous documents and files, such as MS Word, email, images and, of course, CAD files.
A commonly accepted axiom is that unstructured data is more than 80% of a company's data, which should encourage analysis of its cost effects.

The sheer amount of unstructured data can be overwhelming, strongly suggesting administrative programs for improved searching, i.e., converting unstructured data to structured data. Then searching content in structured databases can be done with more precision; the time to find requested data is relatively faster.

What's needed is analytic power to merge structured and unstructured data into one view, a task Google can do. Without an SDS, a company could replicate what Google does, using the same methodology as Google - but the cost would be huge. Google, however, achieves the perception of a structured view by using complex algorithms and millions of searches to present a structured view when no predefined structured view actually exists. Besides, there is simply not enough scale in a typical company to replicate this Google-like experience.

On the other hand, fortunately, a comprehensive SDS can provide the analytic power to convert unstructured data to structured data, and at a more reasonable cost than the Google alternative. Creating a structure up front reduces costs.

And structure is the basis for developing a common language called a classification system. It assigns product data into categories to provide the context for searches on fit, form and function - regardless of usage.

A well-defined classification scheme allows finding attributes and their properties, such as geometric characteristics and performance criteria about items the company makes or buys.

Once detailed classification definitions and sufficient attributes are in place, searches are transformed into "finds." Users find / discover - exactly what they are looking for, reducing product development times, costs and risks.

Preventing a user revolt against SDS
If a company's SDS experience is discouraging, design personnel may at times select and procure parts using Google. This action should be unnecessary - if the company's SDS allows adequate searching supported with a classification scheme for attributes that provides supplier qualification information.

To encourage use of a company's SDS, personalization of the User Interface, including contextual awareness of the user's role - a capability not found with Google - is a critical requirement when implementing an SDS.

What's more, since Google-like experiences are common, users of an SDS may revolt - unless they see speed, intuitiveness and ease of use.

Prior to selecting an SDS, though, potential users can discern "experiences" with several SDSs by participating in interactive demos. Even better is downloading trial versions for dynamic testing. This step is highly recommended, but short of that action, look at some static screen shots provided by SDS vendors.

In striking contrast to Google, a company's SDS must identify and define specific requirements for searching and discovering product data, and using it throughout the company and its global supply network.

Many significant SDS features that provide capabilities over and beyond Google are essential, including data structure administration (a key theme in this discussion), relevancy algorithms, security, connectors and more.

Dana Nickerson, President of Plural Technology was a great help in developing the content in this article. For more information about developing classification, attributes, and search and find, contact Dana at d.nickerson@pluraltechnology.com.

Permission Statement
Search & Discover Solutions: A Google-Like Experience? is reprinted with permission from Engineering.com/designsoftware

For more information about SDS, contact Dick Bourke at dickb@bourkeconsulting.com.

Page 2
* Corporate *
PTC announced that it has signed a definitive agreement to acquire Atego, a developer of model-based systems and software engineering applications, for approximately $50 million in cash. Details

* Financial *
ESI Group announced that revenue for the first quarter of 2014 totalled 20.1 million euros. Details

* People *
Lectra announced the nomination of Karen Elalouf as Managing Director for France. Details

Open Design Alliance announced that Neil Peterson was appointed president. Details

* Implementations *
Altair announced that CEIIA has chosen HyperWorks. Details

Aras announced that Aveillant Ltd has selected the Aras solution suite. Details

Aras announced that Kawasaki Heavy Industries Ltd. has selected the Aras solution suite. Details

Centric Software, Inc. announced that it signed a contract with STF Group S.A. Details

JETCAM international s.a.r.l. announced installation of JETCAM Expert and CrossTrack composite manufacturing suite at Connova AG. Details

MSC Software Corp. announced that LIXIL has selected Actran acoustic analysis software. Details

NGC Software announced that BBC International LLC has selected NGC's fashion software for collaborative workflow management. Details

Siemens PLM Software announced that Huayu Automotive Systems Co. Ltd. has selected Teamcenter. Details

* Developments *
Alphacam announced Alphacam 2014 R2. Details

AutoDesSys, Inc. announced updated plugins for FormZ and Bonzai3d. Details

CCE announced its newly updated Unified Interop (UIOp) libraries. Details

Concurrent Systems Inc Ltd announced the release of DDM 2014.4. Details

CONTACT Software announced that it has enhanced its CATIA Workbench Fast Concept Modelling in the area of automated batch mesh generation. Details

Elysium announced InfiPoints Ver.2.0. Details

EOS announced the launch of the EOS M 290 system. Details

ETRAGE LLC announced the release of SmartPDF, Drawing Notes Search, EasySearch for PTC Windchill, and Universal Integrator for PTC Windchill. Details

ETRAGE LLC announced the release of the PTC Windchill - SharePoint Integration Application. Details

Fishbowl Solutions, Inc. announced their Google Search Appliance Connector for PTC Windchill. Details

GrabCAD announced the integration of its Workbench cloud-based file management platform with PTC Creo CAD software and the release of Workbench Summer 2014. Details

Granta Design announced updates to their environmental data for materials. Details

Granta Design announced a materials data integration application for the PTC Windchill PLM system. Details

IMSI/Design announced its updated Software Development Kit for 2D and 3D CAD viewing on iOS and Android mobile platforms. Details

Informative Graphics Corp. announced IGC Brava! Enterprise 7.2 for EMC Documentum xCP 2.1. Details

The IntelliCAD Technology Consortium announced the release of IntelliCAD 8.0. Details

Luxion announced integration between KeyShot 5 and Creo 3.0. Details

Luxion announced KeyShot integration with Siemens' NX software. Details

Mentor Graphics Corp. announced its Xpedition Path Finder product suite. Details

Open Design Alliance announced Teigha 4.0. Details

PDF3D announced V2.10 PDF3D-SDK. Details

PTC announced Creo 3.0. Details

PTC announced Creo Elements/Direct 19.0. Details

PTC announced the PTC Service Lifecycle Management System for product-smart service. Details

Surfcam, Inc announced the release of Surfcam Part Modeler 2014 R2. Details

Tech Soft 3D announced HOOPS Exchange v7.2. Details

ThingWorx announced ThingWorx Platform v5.0. Details

Theorem Solutions announced Multi-CAD CADverter for NX, a V5/V6 plugin. Details

Theorem Solutions announced the latest version of their JT to CATIA V5 Ford Supplier Production Software. Details

* Relationships *
CD-adapco announced a collaboration project with the HLRS and SICOS BW. Details

Gerber Technology announced that YuniquePLM is integrated with Pointcarré textile design software. Details

Informative Graphics Corp. announced an initiative with Avolve Software Corporation. Details

NextLabs announced that it has joined the Siemens PLM Software Solution Partner Program as a Software and Technology Partner. Details

Siemens PLM Software announced that it is joining the Sierra Nevada Corporation's Dream Chaser "Dream Team". Details

Siemens and Tata Consultancy Services announced ETO2Win, a new joint software and services solution for automating complex Engineer-to-Order (ETO) processes. Details

Tacton Systems announced that Japanese partner, DISquare Corporation, will resell Tacton System's complete CPQ solution. Details

ThingWorx and Telenor Connexion announced a collaboration. Details

* Other *
Altair announced Aernnova has extended its use of HyperWorks. Details

AVEVA announced publication of a new business paper - 'Engineering & Design for Lean Shipbuilding'. Details

Dassault Systemes announced BNP Paribas Securities Services chose the 3DEXPERIENCE platform and its "Innovation Factory" industry solution experience. Details

EMC Corp. released the findings of the EMC Privacy Index, a global study assessing consumer attitudes of online privacy. Details

Engineering PLM Solutions announced a case study that focuses on continuous improvement in the management of technical information by Corghi Spa. Details

EOS announced the integration of Advanced Laser Materials and Integra. Details

Geometric Limited announced it has signed an application maintenance contract with Volvo Cars, Sweden covering major applications from the CAD and PLM landscape. Details

LEDAS Ltd. announced it installed its LEDAS Geometry Comparison engine on Amazon's cloud service. Details

Lightworks announced that this month it celebrates 25 years in business. Details

Omnify Software announced an Empower PLM application story featuring Cytonome. Details

PTC and ThingWorx announced they have joined the Industrial Internet Consortium (IIC), an open membership group established to improve the integration between the physical and digital worlds in order to accelerate adoption of the Internet of Things. Details

Tacton Systems announced its June 2014 Newsletter. Details

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