March 15, 2004

2PLM John Stark Associates

Volume 6 Number 16

Page 1 - Welcome Page 2 - Update Page 3 - News Page 4 - Brief lines

* Welcome * Welcome to this issue of 2PLM, an e-zine distributed every two weeks on a free subscription basis. * Scope, Provenance and Future of PLM * Recent issues of 2PLM have led to feedback from several readers. Chris Hawver, of Sopheon wrote "May I suggest that the concept and father of PLM is Dr. Philip Kotler. The concept of PLM is founded in basic Marketing 101 text books authored by the same. The shame is marketing professionals have not led the charge of the PLM concept, and implemented this concept in an automated fashion through-out their respective companies... beyond a CRM application". That's an interesting suggestion - certainly different from the usual suggested sources for PLM of PDM and ERP. (By the way, Philip Kotler is Professor of International Marketing at the Kellogg School of Management, Northwestern University, Evanston, Illinois. Professor Kotler is the author of "Marketing Management: Analysis, Planning, Implementation and Control", a marketing book used widely in graduate business schools.) Dick Bourke informed us of a recent report, "The Adaptive Supply Chain: Postponement for Profitability", from the American Production and Inventory Control Society (APICS). The report recognizes "Product Design Standardization" as the highest critical success factor for postponement, which is a supply chain strategy that delays product differentiation to a point closer to the customer. This strategy requires the design and development of products that can be customized quickly and inexpensively once actual customer demand is known. PLM can support such a strategy. (By the way, information about past articles on postponement can be obtained from Bob Stahl. Information about APICS can be found here.) Another reader asked us if PLM is the activity of managing product data across the lifecycle. We informed them that it isn't. PLM is the activity of managing products across their lifecycle (from cradle to grave). Product data has been managed across the lifecycle for the last ten to fifteen years by Product Data Management (PDM) systems. At various times PDM systems were also known as Engineering Data Management (EDM) systems, PIM (Product Information Management) systems and PKM (Product Knowledge Management) systems. Typically they have functionality for Product Data Vault Management, Product Configuration Management and Engineering Change Management. PDM systems are just one component of a PLM solution. The roots of PLM are just as much in Product Marketing, ERP and Supply Chain Management as in PDM. The Market News page of the December 1993 issue of the Engineering Data Management Newsletter mentions companies such as Formtek, Metaphase Technology and Sherpa Corporation which were among the first companies set up specifically to manage product data. A Product Brief in the November 1991 issue of the Engineering Data Management Newsletter provides more detail about Sherpa - which was founded in 1985 (nearly twenty years ago). By the way, the Engineering Data Management Newsletter ceased publication in December 2003. Since January 2004 it is part of the Product Lifecycle Management Journal. Dennis Strader of Delphi Corp. sent us a link to a very interesting article about PLM. With headings like "PLM - a Strategy, Not an App", and text like "The key to realizing full PLM potential, however, is recognizing that PLM is a business initiative, rather than an application or even a set of applications", readers might think it comes from 2PLM. The article shows how PLM has evolved since "There's a New App in Town : Product Lifecycle Management" appeared last year. Eirik Isene of Isene PDM Projections wrote, "There are two confusing concepts I would like you to set straight in your e-zine. The first is Life Cycle Management - Life Cycle of what? a document a part the PDM documentation of a "Nominal Product" a Product Instance or all of it? Everybody is using LCM as a buzzword but they mean different things when you start to ask specific questions. Isn't there a way to pinpoint a little better what we actually mean?" Eirik sent a PowerPoint slide (380 kB) to illustrate his questions. One of the objectives of the Product Lifecycle Management Interest Group (PLMIG), which was set up earlier this year, is to work towards common definitions. However, this is not expected to be easy. PLM is holistic. It brings together many previously separate and independent processes, disciplines, functions and systems - each of which had its own vocabulary, rules, culture and language. The term Life Cycle Management usually appears in the specific contexts of "Software Life Cycle Management" and "Environmental Life Cycle Management". These are both part of the wider term Product Lifecycle Management. "Life Cycle Management" on its own is unclear. Rephrasing the above question as "The first is Product Lifecycle Management - Life Cycle of what?", the answer is - the product. Which leads to the following answers : a document (yes, but all the documents describing the product over its lifecycle) a part (yes, but all the parts of the product) the PDM documentation of a "Nominal Product" (yes, understanding this to mean the technical documentation for a particular type of product, for example, the Sargo class of submarines) a Product Instance (yes, understanding this to mean the technical documentation for a particular submarine of the Sargo class, for example the USS Squalus) or all of it? (yes) The other concept Eirik asked about is "Configuration". He wrote: Some people use Configuration in the sense of "the ability to manage Engineering Changes to a Product". Others talk about "the ability to configure a Product Instance based on configuration rules related to the Nominal Product". (By "Nominal Product", I mean the Product Documentation of a Product (perhaps a "model") with all its Options. I use Nominal Product to distinguish this from a Product Instance. I assume that Product Engineering is responsible for documenting the "Configuration Rules" that show: which options are applicable for a certain model which options are mandatory if the customer chooses a certain option (inclusion rule) which options are prohibited if the customer chooses a certain option (exclusion rule) These rules are interfaced to the Marketing/Sales Configurator where Market/Sales Policy rules are added. This Configurator is not necessarily a part of PDM but perhaps a part of the PLM processes. I would like to see that the first definition is discarded as "configuration" and is adopted as part of PLM (where it belongs). The confusion is great. I have to explain this again and again at workshops and meetings. PLM brings together many previously separate and independent processes, disciplines, functions, departments (e.g. Marketing, Engineering, Manufacturing) and systems - each of which had its own vocabulary, rules, culture and language. The result is often confusion, and a lot of time is wasted clarifying such terms. According to The Institute of Configuration Management, CM is the process of managing products, facilities and processes by managing the information about them, including changes, and ensuring they are what they are supposed to be in every case. The first meaning given by Eirik looks like "Configuration" as used within the discipline of Configuration Management. The second meaning looks like "Configuration" as used in relation to Product Configurators and Sales Configurators. In reality the two activities are not completely separate. There's overlap between them. They could both use the same product data. It's confusing to have two activities that overlap - but it reflects the way that, in the past, companies were structured. Separate groups of specialists were set up to carry out what appeared to be different tasks. In reality, they are not completely different tasks. With a PLM approach, supported by today's computer and communications technology, such activities can be brought together. With PLM, company structures and processes will change to remove the duplication of work that is at the root of the confusion. But it will be many years before there is a consensus on new terminology. So Eirik, you'll have to explain it a few more times.

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Universal Viewing and Mark Up from Spicer Corporation * PLMIG News : The PLM Top Ten * The PLM Interest Group (PLMIG) will run a one-day event, "PLM Top Ten", in different locations in the coming months. The first meetings are likely to be held in the two weeks after Easter. Details. If you are interested in participating in one of these events, please contact Roger Tempest. * PLMIG News : The PLM Journal * The PLM Journal is circulated to subscribers and PLMIG members at the end of each calendar month. As well as carrying news of Group discussions and events, it contains detailed interviews with PLMIG members dealing with a wide range of PLM issues and experiences. The January 2004 issue included 'Defining PLM', and a member report from a Tier One automotive supplier. The February issue featured 'PLM at C- Level', a member report from an organization faced with 100 million parts to manage, and views on PLM in the Electronics Industry. It is a policy of the PLMIG that its detailed proceedings and published material remain confidential to members. An extract of the January issue of the PLM Journal which meets these guidelines can be downloaded from this link. * PLMIG News : Membership * Should you join the Product Lifecycle Management Industry Group? With members in North America, Asia and Europe, the PLMIG is the only independent global body addressing the future of Product Lifecycle Management. A few questions: Does your company want to benefit from PLM - or fall behind competitors? Does your company want to be a leader in PLM - or a follower? Would you like to influence the development of PLM? Would you like to benefit from sharing PLM knowledge and experience with industry leaders? Should you join the PLMIG? Reference Section Follow the link for books in the Product Development Library Follow the link for books about .. CATIA .. Pro/ENGINEER .. Six Sigma .. Unigraphics The World of Product Lifecycle Management Follow the links for : Vendors in the PLM World. Latest additions/modifications : Valor Computerized Systems. PLM service providers. Latest additions/modifications : Tata Consultancy Services. General Interest Innovation Management Engineering Change Management Managing PDM in a changing environment Principles of Good Product Development 2PLM Media Sheet Advertisers of PLM-related systems and solutions. Read the 2PLM Media Sheet. Find out how to reach more than 30,000 customers.

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* Corporate * On March 1st, 2004, Compuware Corporation completed its acquisition of the assets of Covisint, LLC. Details Click the banner to visit Federation, or click here for more information * Financial * PROSTEP AG announced that in 2003 Group revenues increased 25% to 15.5 million euros. Details QAD Inc. reported financial results for the fiscal 2004 fourth quarter and year ended January 31, 2004. For the fiscal 2004 fourth quarter, QAD posted revenue of $62.6 million, an increase of 10 percent from $57.1 million in the same period last year. Details Seal Systems announced that, in 2003, consolidated turnover of the subsidiaries in Germany, France, and the USA amounted to 9 million Euros. Details Verity, Inc. reported its financial results for the third fiscal quarter ended February 29, 2004. Verity's total revenues were $30.5 million, up 5.7% from the second quarter and up 9.7% from the third quarter of 2003. Details 3D Systems Corporation announced that its revenues grew 10.0% to $35.2 million in the fourth quarter of 2003 compared to the 2002 period, reversing five previous quarters of year-over-year revenue declines. Details * People * AVEVA announced it appointed John Sanins to the role of Head of VANTAGE Plant Design. Details Sun Microsystems, Inc. announced that Marissa Peterson has been appointed executive vice president for Sun Services. Details * Implementation * Access Commerce announced that Saint-Gobain Desjonqueres has selected Cameleon Advanced Selling Solutions from Access Commerce to streamline its quotation process and improve response time to each and every customer request. Details Download AutoVue from Cimmetry Systems Arena Solutions, Inc. announced new customers in diverse industries, demonstrating increased momentum for the Arena PLM solution. Details Avatech Solutions, Inc. announced that Bauer Compressors has partnered with Avatech to standardize its custom engineering applications on an Autodesk Inventor 3D platform. Details Cadence Design Systems, Inc. announced that Motorola, Inc. has successfully completed a wireless baseband chip implemented in 90-nm silicon technology, using the Cadence Encounter digital IC design platform. Details CoCreate Software, Inc. announced that APTEC has placed an order for 50 seats of CoCreate's OneSpace.net collaboration software. Details Framework Technologies announced that BorgWarner has deployed its ActiveProduct solution to manage its engineering collaboration environment and synchronize their worldwide product development organization with their suppliers. Details INCAT announced the signing of a consulting agreement with automotive supplier TRW Automotive, under which TRW will use INCAT services worldwide to assist with the implementation of CATIA V5. Details Invention Machine Corp. announced Whirlpool Corporation will be deploying Invention Machine's Goldfire Innovator. Details Invention Machine Corp. announced new customer, Amcor Limited, one of the world's largest packaging companies. Details i2 Technologies, Inc. announced that BAE Systems has expanded its deployment of i2 Supplier Relationship Management (SRM) solutions to additional sites in North America, Australia and the United Kingdom. Details MatrixOne, Inc. announced that Philips Optical Storage, a business group of Royal Philips Electronics, has selected MatrixOne's Matrix10 PLM environment as the backbone of its global, collaborative document management system. Details PTC announced that FCI, a company of the Areva Group, has selected PTC's Windchill PDMLink and Windchill ProjectLink solutions. Details Proficiency Collaboration announced that automotive supplier Magneti Marelli has purchased Proficiency's Collaboration Gateway. Details Proficiency announced that Sueddeutsche Gelenkscheibenfabrik, a supplier of safety and comfort components to the automotive industry, has purchased and deployed Proficiency's Collaboration Gateway feature-based CAD interoperability solution. Details SofTech, Inc. announced that the Liquids Division of ACMA GD, a prominent Italian manufacturer of packaging automation machines for the consumer goods and supplies industry, has purchased SofTech's ProductCenter PLM (Product Lifecycle Management) solution. Details SolidWorks Corporation announced that China Life Support Equipment has standardized on SolidWorks 3D mechanical design software. Details UGS PLM Solutions announced a new system to design human-centered, comfortable living environments, launched by Osaka Gas Co., Ltd., featuring Jack, UGS PLM Solutions' digital human modeling software. Details Seal Systems : The Digital Paper Factory * Developments * Alias announced that it has released Alias CATIA V5 Direct Connect, an import-export tool that optimizes communication between Alias StudioTools computer-aided industrial design (CAID) software and the CATIA V5 CAD system. Details AVEVA Group plc announced the integration of Lisega's pipe support selection software LICAD, into its May 2004 release of Multi-Disciplined Support (MDS) design application version 4.2. Details Dassault Systemes and IBM announced the release of Version 5 Release 13 (V5R13) of their product lifecycle management (PLM) portfolio. Details Documentum announced the availability of Documentum eRoom Enterprise 7.2. Details Documentum announced the availability of the Documentum Web Compliance solution, which helps organizations create, analyze, manage, deliver and archive web content in a compliant, automated and auditable environment. Details E2open announced the general availability of the E2open Supply Chain Coordination Solution. Details FileNet Corporation announced it unveiled its new Team Collaboration Manager solution. Details Hummingbird Ltd. announced the immediate availability of Exceed onDemand 4.5, part of the Hummingbird Connectivity family of products. Details Silicon Graphics announced the worldwide availability of SGI Altix systems running up to 256 Intel Itanium 2 processors within a single instance of the Linux operating system. Details SolidWorks Corporation released COSMOSWorks Designer. Details * Relationships * ABAQUS, Inc. announced that it has entered into an agreement with First Technology Safety Systems, a creator of sophisticated crash test dummies and computer simulation crash models. Details Actify Inc. and TTF announced that the two companies have entered into a long term strategic partnership. Under the terms of the agreement, TTF Foundations, CAD importing technology, will be available for Actify's SpinFire 2004 entire family of products. Details Centric Software announced the signing of a CAA V5 Software partnership with Dassault Systemes. Details Dassault Systemes and Noesis Solutions announced the signing of a Component Application Architecture Version 5 (CAA V5) Software partnership to expand and complement Dassault Systemes' V5 Product Lifecycle Management (PLM) offering. Details Documentum announced a strategic alliance with Thunderhead, Ltd., a provider of technology for rules-driven document assembly and multi-channel publishing. Details Endeca and Stratify announced a reseller agreement to provide comprehensive enterprise search, navigation and categorization solutions to new and existing customers. Details IBM and Dassault Systemes announced plans to further integrate Dassault Systemes Product Lifecycle Management (PLM) solutions and IBM middleware. Details MatrixOne, Inc. announced that Transfer Nederland has joined MatrixOne's alliance partner program as a distributor for the Benelux (Belgium - Netherlands - Luxembourg) area. Details Spatial Corp. announced that it has signed over 30 CAA V5 Adopters, bringing the total number of CAA V5 partners to 70, including the latest, CD-adapco Group UK. Details Verity Inc. announced Tumbleweed Communications Corp. has integrated the Verity KeyView Filter Software Development Kit into its Tumbleweed Email Firewall. Details Verity Inc. announced its advanced search technology has been embedded into Xerox DocuShare version 3.1, the latest released Web-based document and content management software from Xerox Corporation. Details 3D Systems Corporation announced it has entered into a non-exclusive royalty bearing development and distribution agreement with Dreve, a developer and manufacturer of resins including resins used for the manufacture of hearing aid shells and earmolds. Details * Other * Alibre, Inc. announced that Alibre Design was ranked second only to AutoCAD in an online survey conducted by SOLID Digital Digest, an online newsletter for SolidWorks users that is published weekly by ConnectPress, Ltd. Details Documentum announced that the company has successfully demonstrated the mainframe-level performance and scalability of the Documentum 5 ECM platform, with a billion-object repository benchmark. Details Geometric Software Solutions announced that it has been assessed at CMMI level 5 for product development and software solutions development services. Gibbs and Associates announced that UGS PLM Solutions has once again approved GibbsCAM as a "Certified Select Product" for Solid Edge. Details GlobalSpec announced it has surpassed 1,000,000 registered users. Details Mentor Graphics Corporation announced the signing of a memorandum of understanding (MOU) with the Ministry of Education of the People's Republic of China to help the country boost its integrated circuit design engineering talent pool and overall industry growth. Details MSC.Software Corp. announced that CADCAM Magazine has recognized MSC.Robust Design with its Innovator Award for 2003. Details MSC.Software Corp. announced that Husqvarna has chosen to extend their use of MSC.Software's VPD tools by adopting the MasterKey Licensing System. Details SofTech, Inc. announced that its ProductCenter PLM (Product Lifecycle Management) solution has been certified by Autodesk for use with Autodesk Inventor Release 8. Details Tecnomatix Technologies Ltd. and HP announced a joint six-year, multi-million dollar per annum agreement whereby HP will manage and support most of Tecnomatix's worldwide internal Information Technologies (IT) operations. Details UGS PLM Solutions announced President and CEO Tony Affuso has been selected by the CAD Society, a non-profit industry association, to receive its 2004 Leadership Award. Details 3D Systems Corporation announced that it has settled its litigation with Regent Pacific Management Corporation, which had provided management services to the Company from 1999 to 2002. Details

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