September 10, 2001

Volume 4
Number 2

Page 1
- Welcome
Page 2
- Update
Page 3
- News
Page 4
- Brief lines

* Welcome *
Welcome to this issue of 2PDM, an e-zine distributed every two weeks on a free subscription basis. We start this issue with a Conference Report by Richard Bourke.

* Best Practices in Web-Enabled Collaborative Product Development *
Leveraging the power of the Internet to streamline product design and increase speed-to-market - the theme of the July 2001 conference sponsored by the International Quality & Productivity Center - was substantiated by testimonials and perspectives presented by experienced users and knowledgeable consultants.

One recognized best practice is a comprehensive system for performance measurement of Collaborative Product Development (CPD) processes and, importantly, results. "Industry needs much more than the historical qualitative text-based metric of the linkage between corporate strategy and R&D performance. The commonality of performance metrics between corporate strategic plans and R&D strategic plans is inadequate," asserted the conference keynote speaker, Bradford Goldense, CMfgE, CPIM, CCP, president of the Goldense Group Inc. (GGI).

As a more accurate performance measure of linking corporate goals with R&D goals, Goldense described a new-to-the-world metric: Percent of R&D Metrics In The Corporate Set, the metrics common to both corporate and R&D, divided by the total number of corporate metrics.

GGI's recent survey disclosed that only about a third of companies have clearly defined sets of metrics for corporate and R&D. R&D spending typically ranges from 3% to 8% of total corporate spending and budgets are allocated based on contribution to corporate strategy. The median percentage of R&D Metrics In The Corporate Set was 17%. He contended that since R&D is one of the few functions that can make money - not just save money - any less of a degree of linkage than 17% would be disappointing.

CPD Users Proclaim Successes and Share Lessons Learned
In several presentations by experienced users from a wide variety of industries, several common themes were evident: Success with CPD was measured by increased speed-to-market, reduced costs, and improved product quality. In addition, several speakers cited vital intangible benefits, such as: competing on value added, not on a commodity basis; developing a teamwork culture throughout the supply chain; empowering functional teams; and, sharing CPD best practices.

Under the heading of lessons learned, not surprisingly, another common theme voiced was the "right" mix of people and technology to achieve success. The statement by Michael Ali, PhD, of Ford Motor, was typical. He described his company's experience in overcoming the barriers to using collaboration tools as 80% people/20% technology. In that vein, he also suggested an implementation approach starting first with designing new collaboration processes; then defining required capabilities; and finally, developing/selecting the technology tools. Of course, most users cited high-level management support as essential to success with CPD.

Many of the user presentations emphasized the value of groupthink collaboration; however, there is another side to the collaboration coin.

CPD Website Design
In another presentation, Goldense cited an Arthur D. Little study that showed product developers still devote a great deal of time to working alone. He cautioned, "Companies are investing the majority of their R&D Website resources in areas where the product developers are spending significantly less than the majority of their time, due partly to: Suppliers of sexy technology having a disproportionate influence on corporate spending policies; and, by lack of understanding of how developers spend their time and by Information Systems professionals about engineering and technical development. A lot of money is being overspent today by corporations in areas where very little return will ultimately be realized."

His implication was clear - companies should devote attention to designing Websites for productive individual use as well as collaborative use.

Forrester Forecasts
Navi Radjou, of Forrester Research, offered a perspective oriented to future systems planners, with his presentation "Supply Nets Rev Up for Product Design." Radjou cited the results from Forrester's survey of 50 companies' plans for supply nets. Not unexpectedly, the companies' top goal for online collaboration was faster time-to-market, followed by reduced product costs and increased quality levels. For companies considering the competitive value of Web-Enabled CPD, about 75% of the company responses cited design collaboration with suppliers as critical.

He stressed that to succeed in supply nets, firms need both technologies and new product development practices. His pertinent points for future CPD technology planning included:
  • Expect improvement in CAD interoperability tools
  • Look for more peer-to-peer computing without a neutral format
  • Anticipate more functional software tools for implementing development portals to replace today's laboriously handcrafted portals
Technology, indeed, is only part of the CPD success equation. Radjou commented that a whole-hearted willingness to reexamine current processes and practices is perhaps even more critical. Revitalized processes must allow faster turnaround of required tasks and documents. Other suggested guidelines for an effective distributed development environment included:
  • Supplier selection criteria - transition from today's cost/delivery to partner compatibility
  • Decision-making - from periodic to continuous
  • Engineer's metrics - from individualistic to collaborative
  • Historical design rationale - from mysterious to documented
  • Conflict resolution - from embattled to systematic
Society of Concurrent Engineering (SOCE) renamed Society of Concurrent Product Development (SCPD)
Brad Goldense, Worldwide President of SCPD, stated, "Our new name will appeal to a broader range of product developers. The mission will remain the same - focus on parallel, simultaneous and concurrent development processes, tools, and technologies to improve on the sequential, over-the-wall development techniques of the past seventy years" . SCPD's website is currently and will soon transition to

For Additional Information
Visit,, and

Richard W. Bourke, CPIM, provides strategic and operational consulting on CPC/ERP to manufacturing companies and software firms. View other articles and white papers at

Other Sources of Information about Metrics
Visit A Few Words about Metrics, and Coherent Vision, Strategy, Plan and Metrics, part of the Principles of Engineering and Product Development series.

Read The Agile Virtual Enterprise : Cases, Metrics, Tools and Keeping Score : Using the Right Metrics to Drive World-Class

* Product Development Managers * Distribute 2PDM e-zine widely. It will help make your managers and team members more aware of product development issues.

Page 2

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* Reader Feedback *
From Dana Nickerson of the Structured Content unit of Hearst Business Media (

I was reflecting on your recent article about a VP of product development putting his PDM implementation on hold. Having spent many years consulting to companies implementing PDM, I have come to the conclusion that most PDM implementations fail for 2 reasons 1) lack of a data management strategy 2) failure to load the PDM system with sufficient data to produce an ROI. Most PDM vendors don't want to tell potential customers or have existing customers tell potential customers that PDM requires data. Loading, cleansing and structuring data is hard work requiring time and effort. There are good techniques now for loading accurate data but the fact remains that PDM's require data. It is the fuel that drives the engine. Without data there is nothing to search on, no way to find a part, no reuse savings, no reduction in man-hours and hence no ROI on the investment. If you agree with this assessment, the greatest service you can do for your readers is to let them know that it takes accurate data to drive PDM and it needs to get into the system somehow.

* Dear Reader *
In 2PDM - the Product Data Management and Product Development Management e-zine - we try to report on all the major vendors and organizations in the Product Development environment. If you think there's a vendor or organization that we are ignoring, please let us know at

For the following subjects, follow the links through to
Top 50 Computer Books 6" Tomb Raider Figure : Lara Croft Management and Leadership

Follow the link for books in the Product Development Library

To order any of the following items, follow the link through to
Internet & Networking Top Selling Software 100 Hot CDs
Computer Add-Ons PDAs Top Selling Electronics

CAD case studies, CAD user stories

EDM/PDM Reference Section
Recent additions and modifications to 'EDM/PDM service providers' include John Steffen Associates.

Books and software in German

* Need to go to an EDM/PDM event? * To find out which events are coming up, visit our list of Conferences and Seminars in the EDM/PDM world.

Page 3

* Corporate *
3D Systems Corp. announced that the subsequent offering period of its tender offer by its wholly owned subsidiary Tiger Deals Inc. to purchase all of the outstanding shares of common stock of DTM Corporation expired Thursday, Aug. 23, at midnight Eastern time. Following the expiration, the results of the shares tendered in the initial and subsequent offering periods totaled 6,953,830, representing approximately 97.5% of the outstanding shares of DTM common stock.

Autodesk, Inc. announced that it has signed an agreement to acquire the software product line from Media 100, a provider of digital media products. With this acquisition, Autodesk's Discreet Division enhances its content creation product portfolio with Media 100's streaming media software solutions.

Autodesk, Inc. announced it has completed the acquisition of Buzzsaw, a privately held company that provides online project collaboration and print management applications to improve efficiencies and reduce costs for the building industry. Autodesk completed the acquisition by purchasing Buzzsaw's outstanding shares for $15 million in cash.

Hewlett-Packard Company and Compaq Computer Corporation announced a definitive merger agreement to create an $87 billion global technology leader.

SDRC announced that the company received shareholder approval on the pending EDS acquisition of SDRC. EDS is purchasing SDRC for approximately $950 million in cash, or $25.00 a share. The transaction is expected to close within the next week.

* Financial *
Firepond, Inc., a provider of guided selling and online customer assistance solutions, announced results for its third quarter ended July 31, 2001. Total revenue for the quarter was $10.1 million.

ImageMax, Inc. announced results for the quarter and six months ended June 30, 2001. Revenues, operating income, and net loss amounted to $13.3 million, $0.2 million, and $0.2 million respectively, for the quarter ended June 30, 2001.

* People *
Commerce One, Inc. announced the appointment of Alexsis de Raadt-St. James as senior vice president and chief strategy officer.

Commerce One, Inc. announced that Dan Currie has been named vice president, business development for the company’s Asia Pacific region.

Intergraph Corporation announced the appointment of Larry Laster as executive vice president and chief financial officer.

 Autovue - from Cimmetry Systems, Inc.

Download AutoVue from Cimmetry Systems

Mentor Graphics Corporation announced that Philippe Vallet has been named head of R&D for the company's Meta Systems emulation division, located in Les Ulis, France.

Staffware plc announced the appointment of Chris Batterham as an additional non-executive director to the board of the Company with effect from 5 September 2001.

Tecoplan AG announced management changes. Thomas Koytek, one of the founders of the company, and Eberhard Walcher will now lead the company.

* Implementation *
Alibre Design announced that McSwain, an advanced manufacturing company in Cincinnati, has found a way to tackle the challenge of receiving design data from its OEM customers - it uses Alibre Design to immediately communicate and work online with one customer, a Fortune 50 manufacturer of power generation equipment.

Covisint announced the selection of MatrixOne, Inc. for its family of best-of-breed technology providers. Covisint's collaboration platform, Covisint Virtual Project Workspace (VPW) v3.0, as well as extended future offerings, will feature the MatrixOne Value Chain Portfolio of applications for collaborative commerce.

Dassault Systemes announced Danish compressor manufacturer JUN-AIR's selection of CATIA to replace JUN-AIR's existing CAD system. JUN-AIR will use CATIA V5 to create complex and geometrical designs for silent compressors and vacuum pumps.

Dassault Systemes announced that Brembo S.p.A, one of the world's first names in high-end automobile brake design, has chosen CATIA and ENOVIA Portal for its strategic e-collaboration project to shorten time-to-market and streamline engineering processes. This includes the installation of 500 ENOVIA Portal seats and 40 ENOVIAVPM licenses used to allow better management of design modification.

Framework Technologies Corporation announced that the Metal Processing Institute of Worcester Polytechnic Institute would be using ActiveProject, Framework's collaborative product development software, to improve communications and collaboration on a research project titled: "Operating Mechanisms During Dynamic Loading of Aluminum (Al) Cast Components".

Informative Graphics Corp. announced its Brava! WebKit view and markup component has been adopted by business-to-business solution provider ShareChive for use in wireless collaboration of engineering drawings. Informative Graphics also announced the deployment of its Brava! WebKit view and markup component by Company39, a subsidiary of Parsons Brinckerhoff, Inc., the ninth largest design firm in the U.S.

Informative Graphics Corp. announced the deployment of its Brava! WebKit view and markup component by Onlinebuildings, an online forum for the commercial real estate industry.

Innoveda, Inc. announced that Hampshire, UK-based Snell & Wilcox is standardizing on the company's PowerPCB layout solution for developing highly complex printed circuit boards.

MatrixOne, Inc. announced that Giant Manufacturing, the world's largest bicycle manufacturer, has implemented the MatrixOne eMatrix platform for new product project management, document and drawing management, parts and SPEC management and engineering change management.

Mechanical Dynamics, Inc. announced that a major Japanese automaker has placed a $470,000 order for ADAMS functional virtual prototyping software. Mechanical Dynamics expects to recognize approximately $420,000 of the order in the third quarter of 2001.

Mentor Graphics Corp. announced that the Toshiba Corporation has adopted Mentor's Celaro hardware emulation system as the core verification solution for strategic system-on-chip (SoC) product design.

Mentor Graphics Corporation announced that ATMOS Corporation has standardized on the Mentor Graphics integrated tool suite for custom IC design to develop ATMOS SoC-RAM high-density compiled embedded memory cores.

Pilgrim Software, Inc. announced that Boeing Canada Technology, Wpg Division has selected Pilgrim's Q&MIS (Quality and Manufacturing Integrated System) suite of web-enabled Enterprise Quality Management software for use at its Winnipeg plant. Phase one of the project includes the implementation of Document Control (DC) and Web Components applications at the Boeing plant.

SolidWorks Corp. announced that Tigercat Industries, Inc. has purchased SolidWorks 3D CAD software to design its entire line of forestry products. Tigercat plans to standardize all of its production design throughout its facilities in Canada and Sweden on SolidWorks within the next year.

SolidWorks announced that Texas A&M University's (TAMU) Department of Mechanical Engineering has purchased 500 licenses of SolidWorks 3D CAD software for implementation in the Dwight Look College of Engineering.

UGS announced a contract to supply RENK - a global manufacturer of industrial and marine gear units, automatic vehicle transmissions and drive engineering systems - with multiple licenses of Unigraphics, its high-end CAD/CAM/CAE software. RENK will replace its former CAD system and implement Unigraphics as its corporate standard for product development.

UGS announced that the Design Engineering Laboratory at the University of Tokyo selected Solid Edge as its standard mechanical CAD system.

think3 announced that Toshiba, the global electronics company, and its design center - a design division of Toshiba - have purchased additional seats of think3's flagship "mass 3-D" design software, significantly expanding its adoption of thinkdesign as an integral part of its product design process.

* Developments *
Alibre Inc. announced more enhancements to the Alibre Design service. The latest set of enhancements include improvements to several Alibre Design functions, including Team Modeling, repository management, 3D modeling and system performance.

Firepond announced the general availability of its SalesPerformer Suite Version 2.5. The SalesPerformer Suite leverages a single intelligence engine, Firepond's SalesPerformer Configurator, to deliver comprehensive sales configuration and pricing across multiple sales channels - web, field and channel.

Hummingbird Ltd. announced the immediate release of Hummingbird e-Gateway 1.1, its portal-integrated, dynamic HTML, Web-to-Host solution. e-Gateway 1.1 introduces a number of enhancements to solution functionality and scalability.

ImpactXoft Corp. announced the launch of its flagship IX SPeeD Suite of software for Simultaneous Product Development (SPD). IX SPeeD software combines next-generation digital modeling for mechanical design with advanced tools for global design collaboration.

Innoveda, Inc. unveiled a more powerful version of Regent, its wizard-like design and documentation tool for programmable register modules in embedded systems. Version 3.0 optimizes the design process and implementation using a distributed model approach in which multiple register blocks are captured within one register table.

MSC.Software Corporation announced the latest release of MSC.visualNastran 4D, a Windows-based tool that sets three-dimensional assemblies into motion, animates the resulting stresses and allows users to measure the performance of their designs.

Mentor Graphics Corporation introduced LeonardoSpectrum 2001.1d (LS 2001.1d), the latest version of its field programmable gate array (FPGA) synthesis tool.

 Web-based View-Markup from Spicer Corporation.

Web-based View-Markup from Spicer Corporation

Mentor Graphics Corporation announced the latest product release of its Expedition Series of PCB design tools, WG2000.5.

PTC announced the immediate availability of Pro/ENGINEER 2001 with 64-bit processing support.

PlanetCAD Inc. announced the release of DesignQA version 4.1 for Unigraphics. DesignQA 4.1 allows Unigraphics users to establish and maintain higher quality design practices - saving time, reducing model rework and creating high-quality CAD models.

PlanetCAD Inc. announced the release of the PlanetCAD Passport to CATIA V5 ("Passport V5") program. Passport V5 is a planning and budgeting tool for CATIA users and CATIA-based manufacturers migrating from CATIA V4 data to CATIA V5 data.

Product Sight Corporation announced that their SyncroSpec software now includes released versions of SyncroTeam, SyncroChange and SyncroBuild web-applications in addition to previously released Procurement Spec Manager. These applications help engineering and manufacturing companies synchronize specifications across organization and supply chain boundaries.

Structural Research & Analysis Corp. (SRAC) announced the international release of COSMOS/DesignSTAR version 3.0. COSMOS/DesignSTAR 3.0 introduces major enhancements in the areas of shell and contact stress analysis, processing speed, large model performance, ease-of-use, and accuracy.

Engineering Data Management Newsletter
Download a free review copy of the June 2001 issue of the Engineering Data Management Newsletter (PDF, 339kB).

* Relationships *
3Ga Corporation announced its partnership with, an online materials database with information associated with over 24,000 materials including metals, plastics, ceramics, and composites.

Cadence Design Systems, Inc. and Mentor Graphics Corp. announced the availability of an integrated hardware/software (HW/SW) co-development flow. The integrated HW/SW co-design and verification flow facilitates faster design times, testbench re-use, and a continuous flow from system-level verification to implementation for improved accuracy.

Cypress Corporation announced that it has formed an alliance with Xenos, a provider of transformation software, to transform documents held in IBM AFP or Xerox Metacode printstreams into a common HP PCL5 format that can be archived and delivered to employees, partners and customers in real-time.

Dassault Systemes and PCO Technologies announced the creation of a consulting partnership around Dassault Systemes' PLM solutions.

DELMIA Corp., a Dassault Systemes company, announced that Metrologic Group has joined the Software Community Program (SCP) as a Gold Partner. Through this development partnership, Metrologic Group will develop, market and sell applications based on the V5 architecture, integrated and complementary to CATIA, ENOVIA and DELMIA V5 solutions.

Documentum announced that it has entered into a marketing and development agreement with IBM to enable and optimize the Documentum content management platform to IBM's WebSphere Application Servers and DB2 Universal Database.

Documentum announced that the company's Web Development Kit (WDK) now runs on BEA WebLogic, one of the leading platforms for e-business applications.

Informative Graphics Corp. announced its Brava! WebKit view and markup component has been chosen by reprographics ASP ReproSystems as part of the company's ReproTrack offering.

MSC.Software Corp. announced that Livermore Software Technology Corporation (LSTC) has formally endorsed the MSC.Linux operating system for its numerically intensive applications. LSTC develops the multi-physics simulation code LS-DYNA.

MatrixOne, Inc. announced that its eMatrix product collaboration platform has achieved certification under the SunTone Certification and Branding Program. The SunTone Certification program, led by Sun Microsystems, Inc., is an industry initiative based on stringent specifications developed in collaboration with industry leaders to help improve the quality of services and applications delivered over the Internet, making it easier for companies to evaluate product offerings.

Mentor Graphics Corp. and Gain Technology announced a collaborative effort to provide complete Intellectual Property (IP) reference solutions for Universal Serial Bus (USB) 2.0-compliant peripheral designs.

Mentor Graphics Corporation and Xilinx, Inc. announced extensive tool integration from Mentor Graphics for the Xilinx Integrated Software Environment (ISE) 4.1.

Open Text Corporation announced the certification and availability of Livelink Archive for SAP R/3. This new product offering enables organizations to leverage their existing investments in SAP products by extending SAP's Enterprise Resource Planning (ERP) System, SAP R/3, with Livelink's collaboration, document management, library and search capabilities.

Scan-Optics, Inc. announced that the Company has entered into an agreement with Canon USA for Scan-Optics' Access Services Division to perform field service for Canon's DR-3080C Document Scanner.

Sopheon announced a partnership agreement with MiQ, a consulting company within the EDS Systematics group, to introduce and implement Sopheon's Accolade solution for new product development in the manufacturing sector.

UGS announced that 30 CAD/CAM/CAE software solutions have received the "Certified Select" status on Solid Edge Version 10. Each earned the "Certified Select" status within the Solid Edge Voyager Program by delivering the highest levels of integrated solutions to meet the diverse needs of mechanical designers engaged in every stage of the product development process.

Workgroup Technology Corporation (WTC) announced that it has added two new reseller partners, MasterGraphics and Concurrent Technologies, Inc. With the continued success of its WTC ProductCenter collaborative product data management solutions, WTC has added these two new partners to provide additional sales and service coverage for its products.

* Other *
Ariba, Inc. and The Center for Advanced Purchasing Studies (CAPS Research) announced they have teamed to develop eC3, a digital benchmarking process that will provide companies with key metrics and best practices to improve the deployment of their electronic purchasing systems.

FileNET Corporation announced its top ranking in IDC's list of worldwide document and content application software vendors. The ranking, included in IDC's Document and Content Technologies Market Forecast & Analysis Summary 2001-2005, recognizes FileNET's leading market share and revenue position, eclipsing all vendors reviewed by more than 50 percent.

Hewlett-Packard Company announced an e-service that provides business customers with easy access to HP consulting expertise, Web-based delivery tools, remote and traditional consulting. HP Online Consulting is for established and emerging companies looking for convenient, cost-effective consulting services in the areas of security, storage, team development and supply chain management.

MatrixOne, Inc. announced that Forbes Magazine has chosen MatrixOne as one the most promising B2B companies, selecting them as "Best of the Web" in the category of collaboration.

Powerway, Inc. announced that, for the fifth consecutive year, it was named one of the world's "Top 500 Software and Services Companies" by Software Magazine. Powerway's software solutions improve quality and engineering performance both within the enterprise and between supply chain trading partners.

PTC announced it has been selected as one of MSI's Top 100 software companies, and the #1 company in the ranking's "sourcing" category. MSI's "sourcing" category includes collaborative product commerce, strategic sourcing and e-procurement. The ranking is based on revenues for the calendar year 2000.

PTC announced the continued momentum of its Windchill solution in the Aerospace industry illustrated by the recent Windchill adoption by the Boeing Company's Military Aircraft and Missile Systems Division for collaborative product development on its Joint Strike Fighter Program.

SGI announced that its SGI Americas Customer Support Center has achieved certification under the Support Center Practices (SCP) Certification program. The SGI Customer Support Center handles calls for all SGI products, and the SCP Certification quantifies the effectiveness of that customer support based upon a stringent set of performance standards and best practices in the industry.

SmarTeam Corporation announced that SmarTeam and its customer Aalborg Industries (Erie, PA) were recently recognized in the "Collaborative Product Commerce - What Works 2001" Awards competition sponsored by Aberdeen Group.

Staffware announced that it plans to become a significant market leader in Latin America through an aggressive expansion plan. The renewed focus in this region comes after the company made significant deals with Caixa Economica Federal, one of the largest banks in Brazil; Editora Abril, the largest publishing company in Latin America; and AIG Mexico; among others.

Structural Research & Analysis Corp. (SRAC), announced it was named by the Los Angeles Business Journal as one of the largest software companies in Los Angeles for the second year in a row. SRAC was ranked at number 15 overall among software companies in Los Angeles.

Sun Microsystems, Inc. announced a new release of the Forte Developer suite of products, an integrated set of development tools designed for building enterprise applications. The upgrade features new debugging and compiling capabilities that enable programmers to debug mixed Java language and native C, C++, and Fortran code on the Solaris 8 Operating Environment.

UGS announced that it has teamed up with General Motors Corp., Sun Microsystems and Electronic Data Systems to make a donation, valued at $283 million, of CAD/CAM/CAE software, hardware and training. The donation is being disbursed between four universities: the Instituto Tecnologico Autonomo de Mexico, Universidad Iberoamericana, Instituto Tecnologico y de Estudios Superiores de Monterrey - Campus Estado de Mexico, and the Instituto Tecnologico y de Estudios Superiores de Monterrey - Campus Monterrey.

Page 4
Brief lines

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Copyright 2001 by John Stark. All rights reserved.

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