June 4, 2001


Volume 3
Number 21

Page 1
- Welcome
Page 2
- Update
Page 3
- News
Page 4
- Brief lines

* Welcome *
Welcome to this issue of 2PDM, an e-zine distributed every two weeks on a free subscription basis.

* Moving Forward *
In the March 12, 2001 issue of 2PDM we described four stages of company evolution :
  • Stage 1 - Traditional
  • Stage 2 - Awakening
  • Stage 3 - Adapting
  • Stage 4 - Modern
and showed how companies at Stage 1 can move forward. In this issue we look at the way companies at Stage 2 can move forward.

Whichever stage a company is at, it needs to follow a similar process for moving forward :
  • understand the current ('as-is') situation
  • understand the desired future ('to-be') situation
  • select a strategy to go from the current situation to the future situation
  • develop the detailed plans corresponding to the strategy
  • implement the plans
The typical as-is and to-be situations of a Stage 2 company can be described from three viewpoints - the company, the product development process, and PDM. Starting with the as-is situation from the company viewpoint, a Stage 2 company will:
  • have started to focus on quality and may have achieved certification, but won't have a real focus on customers
  • have tried to remove layers from its pyramidal organization structure, but had little success
  • have various cross-functional organizational entities in place to try to reduce problems between departments, but will still be primarily organized by functional department
  • have an understanding that processes exist, but not got to the stage of knowing what its processes are
  • realize it shouldn't treat workers as numbers, but not have gone beyond superficial changes in approach
  • not value engineering information
  • have begun to realize it is using outdated practices and techniques
  • have begun to realize it has a problem with departmental Islands of Automation
From the product development viewpoint, the as-is situation of a company at Stage 2 can be characterized by :
  • no contact between product developers and customers
  • strong focus on product performance, but little on product development performance
  • an Engineering (or R&D or Design Engineering) Department, a Manufacturing (or Industrial) Engineering Department, and a Production (or Manufacturing or Plant or Factory) Department
  • a few people who are beginning to understand product development and maintenance as a lifecycle process
  • a nearly all-male workforce, with an average age over 35
  • the management of engineering information considered as a low-level activity to be carried out by people nearing retirement age
  • few modern product development practices and techniques
  • stand-alone CAD systems (often 3D) used as drafting automation tools
  • no use of CPC systems to support development activities with partners
From the viewpoint of the as-is PDM situation, companies at Stage 2 :
  • don't interact electronically with customers
  • have an organization that manually manages engineering drawings on traditional media
  • have a few people who understand PDM and have implemented stand-alone systems
  • don't know what their engineering workflow is
  • have manual release and change management
  • have many stand-alone vaults and other databases in each department
  • have installed separate PDM applications for specific activities such as quality document management and management of operating procedures
  • use the basic PDM functionality of these applications, such as vaults and check-in/check-out
  • have limited electronic transfer of data and documents between departments
  • are not sure what to do with their numerous part numbering and classification systems
  • don't have configuration management
  • don't use lifecycle practices and techniques
  • have integrated some engineering computer systems
When it comes to defining the to-be situation, a Stage 2 company will behave very differently from a Stage 1 company. Based on its experience in moving from Stage 1 to Stage 2, the Stage 2 company :
  • will be very realistic
  • will know how difficult it is to change
  • will know its limits
  • won't propose a blue-sky to-be situation
A Stage 2 company will typically define a to-be situation it expects to be able to reach in the short-to-medium term. At the company level, the to-be situation could include the following :
  • initial programs to focus on customers
  • a more global outlook
  • a flattened organization structure
  • an organization with a mixture of departments and cross-functional teams
  • some reengineered processes
  • initial programs to develop human resources
  • best practices identified
  • rationalization of information systems
From the product development viewpoint, the company at Stage 2 could aim for a to-be situation including:
  • direct contacts between product developers and customers
  • clearly defined product planning, development and modification processes
  • metrics to manage the performance of the product development activity
  • working examples of Concurrent Engineering
  • use of advanced product development practices and techniques
  • integration of some engineering computer systems
  • use of CPC systems to support development activities with partners
From the point of view of PDM, the target could include :
  • be able to share data with customers and partners
  • have a cross-functional electronic vault
  • have a company-wide understanding of the value of engineering information
  • have a company-wide PDM approach
  • have several PDM applications in use - though not all of these will be integrated
  • have simple applications of workflow automation for specific activities such as release control and engineering change management
  • have a simple level of integration between PDM and some other computer systems such as CAD and ERP
  • communicate engineering information electronically between departments
Having described the typical as-is and to-be situations of a Stage 2 company, let's now look at the ways in which such a company can move forward.

In the March 12, 2001 issue of 2PDM we showed that among the different types of approach that companies can choose to move forward from the as-is to the to-be situation are: Stand-alone; Step-by-step; Reenginering; Balanced and Big Bang.

A Stage 2 company will have had experience of a 'stand-alone' approach in Stage 1 and will know it gives very limited results. Similarly it knows that a 'step-by-step' approach doesn't have much effect. And from experience, it can feel that a 'Big Bang' approach is just not possible. The most likely choices for a Stage 2 company are 'Reengineering', 'Balanced', or a mix of the two.

A 'Reenginering' approach focuses on making major improvements to the processes. It includes activities such as identifying, describing, measuring, improving, redefining and communicating the product development process. Because this approach is so focused, it can, with the necessary management support, lead to major process changes. On the other hand, there is a risk that there is such a focus on the reengineering component of the to-be situation, that everything else, including PDM, will be ignored.

A 'Balanced' approach addresses all of the components of the as-is situation, and moves them all forward at the same time. This approach has the advantage of corresponding better to the experience and culture of a Stage 2 company. On the other hand it requires up-front work to understand what and how to move forward, so will not appeal to top managers looking to make big changes quickly or believing in the 'let's get dirty quickly' management philosophy.

The final choice between 'Reengineering' and 'Balanced' will often be based on management's perception of the speed with which it needs to make changes.

If the decision is for 'Reengineering', then in most companies PDM will take second (if not third, fourth or fifth) place. The effort to do both together is beyond the resources of most companies.

If the decision is to move forward with a 'Balanced' approach, then PDM activities could include :
  • implement a company-wide vault
  • increase the number of types of documents and data in the vault
  • use more of the functionality available in the PDM system
  • communicate engineering data electronically both internally (between departments and teams) and externally (with customers and partners)
  • implement workflow automation of simple activities such as release control and engineering change management
  • integrate PDM with other applications such as CAD and ERP

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Page 2

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Page 3

* Corporate *
EDS announced an agreement to purchase Structural Dynamics Research Corporation (SDRC) for approximately $950 million in cash, or $25.00 a share. Concurrent with the SDRC purchase, EDS will offer to buy the 14 percent of its Unigraphics Solutions (UGS) subsidiary that is publicly held. The offer to the shareholders of UGS contemplates a price of $27.00 a share or total cash of approximately about $170 million. Both companies would be combined under the UGS name to become EDS' fifth line of business. Tony Affuso, current UGS president and CEO, would become president of the new line of business.

Varimetric Solutions, Inc. announced a new corporate name, AutoSolids, Incorporated (ASI), and in conjunction announced updated versions of its flagship product, AutoSolids, a 3D solid modeling software add-on for AutoCAD and AutoCAD-based products.

* People *
Cyco Software named Martijn Janmaat as CEO. Janmaat joined the Supervisory Board of Cyco Software in September 2000. Rob Steenbrink, previous CEO of Cyco Software, will remain a member of Cyco's Board and will focus on product strategy and services.

Intergraph Corporation announced that Ben Eazzetta and Patrick Holcomb have joined its Process & Building Solutions division as directors of worldwide business development. Both are responsible for business development efforts aimed at increasing market penetration of the division's Notia and Directa plant information management solutions.

i2 Technologies, Inc. announced that Robert L. Crandall, the retired chairman and chief executive officer of AMR Corporation/American Airlines, Inc. has been appointed to its Board of Directors.

MatrixOne, Inc. announced that W. Patrick Decker, president and chief operating officer of Kronos Incorporated, has been elected to MatrixOne's Board of Directors.

Staffware announced the following executive board appointments: Tim Perks, appointed as Chief Financial Officer, with effect from 1 July 2001 and Robin Martin, appointed as Chief Operating Officer, with effect from 1 June 2001.

* Financial *
Agile Software Corporation announced results for the fourth fiscal quarter and year, both ended April 30, 2001. Total revenues for the fiscal fourth quarter 2001 increased to $26.0 million compared to total revenues of $10.8 million for the same period in fiscal 2000. For the fiscal year ended April 30, 2001, total revenues were $87.1 million, compared to total revenues of $32.2 million for the fiscal year ended April 30, 2000.

 Autovue - from Cimmetry Systems, Inc.

Download AutoVue from Cimmetry Systems

Lascom announced year 2000 revenues of 85 million French Francs.

* Implementation *
Centric Software announced that Square D, the flagship brand in the U.S. for the North American Division of Schneider Electric, has begun a Phase I deployment of Centric Innovation software and services.

Mechanical Dynamics, Inc. announced that Mazda Motor Corporation has placed a $2 million follow-on order for functional virtual prototyping software and services related to the development and implementation of a virtual testing environment at Mazda.

NexPrise, Inc. announced that the Rocketdyne Propulsion and Power business unit of the Boeing Company has extended its contract with NexPrise for an additional three years. The agreement comes on the heels of Boeing Rocketdyne's success in using the NexPrise solution to create an innovative design for a rocket combustion chamber and injector.

PTC announced that Marconi Commerce Systems, one of the world's largest manufacturers of retail petroleum and site management systems, has selected PTC's Windchill for its project collaboration solution.

PTC announced that Intersil Corporation, a provider of silicon technology for wireless access and communications analog markets, will standardize on PTC's Windchill solutions to enable more rapid development and delivery of innovative communication products.

PTC announced that Hynix Semiconductor Ltd. (formerly Hyundai Electronics Ltd.) has chosen its Windchill product collaboration software for its internal R&D center.

SolidWorks Corp. announced that McKee Foods chose SolidWorks software to generate the 3D CAD models used to construct the machines and systems that aid in the process of mixing, baking, decorating and packaging its cakes to exact specifications.

Tecnomatix Technologies, Ltd. announced that Dome Co., Ltd., a leading Japanese racing car manufacturer, will use licenses of Tecnomatix e-Manufacturing software solutions to improve the manufacturing design and digital mock-up process of its racing cars. Also, Tecnomatix and Dome will jointly promote the Tecnomatix and eMPower brands throughout Japan and the racing industry worldwide.

think3 announced that Riptide Design Inc., a full-service design firm, has selected think3's mass 3-D solid and surface modeling software - thinkdesign - for consumer product design.

UGS announced that ITT Industries, Gilfillan Radar Systems Group - a developer of state-of-the-art air defense, surveillance, and radar systems - has signed a $700,000 contract for the implementation of an integrated product development and data management system. The contract includes licenses of Unigraphics - UGS' high-end CAD/CAM/CAE software suite, as well as i-Man - the company's collaborative product lifecycle management solution.

UGS announced that the Tokyo Metal Stamping Association has selected Solid Edge as its mechanical 3-D CAD software system to teach 3-D CAD courses under the national Information Technology (IT) training program initiated by the Japanese government. The IT training program is held as part of the Japanese government's 'IT for the People Movement.'

* Developments *
ACS Software announced Version 6.5 of AutoEDMS. Highlights include The Navigator, ELC/ODMA, Web Publisher, QwikForm, AE Reports, and the Viewer Manager.

Alventive, Inc. announced Alventive Collaborative Design Solutions 3.0. This release includes a new solution, Alventive Project Navigator, as well as real-time collaboration capabilities, the Alventive PDX Connector, improved workflow, and enhanced document viewing functionality.

ANSYS, Inc. announced the immediate availability of its latest software release, DesignSpace 6.0, including enhancements such as surface model simulation, non-linear contact, and parametric simulation, that accelerate the product development cycle.

Auto-trol Technology Corporation announced release of version 5.3 of its CENTRA 2000 collaborative data and product information management system featuring an enhanced web workflow and an advanced configuration editor.

Cadence Design Systems, Inc. announced Cadence SPW 4.7, an upgrade to its Signal Processing Worksystem.


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Cadence Design Systems, Inc. announced the new release of its synthesis/place-and-route tool suite.

CADKEY Corporation announced the release of two new translator products and an enhanced version of the CADKEY translator for UG. The CADKEY translator for Pro/E enables CADKEY users to import solid and surface geometry into CADKEY 19 or CADKEY Design Suite 19 directly from Pro/E Version 16 through 20 files.

Cimmetry Systems Inc. announced that Cimmetry's AutoVue SolidModel product now supports the Unigraphics format. AutoVue can now visualize and markup the 3D parts and assemblies created by the Unigraphics package (including V13, 14, 15, 16 & 17).

i2 Technologies, Inc. announced the release of i2 TradeMatrix Design and Manufacturing Collaboration 5.1, an offering within the i2 Supplier Relationship Management solution. By enabling collaborative design and rapid design change processes, the solution focuses on reducing time-to-volume and product development costs in an outsourced manufacturing environment.

Mentor Graphics Corp. announced the availability of new co-verification Processor Support Packages for members of the Motorola PowerPC family.

Modultek announced the launch of the new version of SolidPDM. Version 3.0 of SolidPDM supports several office document types in addition to Solidworks applications. Users can create, import and edit for example Word and Excel documents within SolidPDM. These can be connected to specific parts, assemblies, drawings and items as needed.

Opticore AB announced the release of Opticore Opus Realizer 1.3. Among new features are animations, enhanced material handling with user definable material palettes, and cubic texture mapping. Support for multiple models and multiple turntables in environments, soft-shadows, and an extended geometry variant concept are also included.

SDRC announced SDRC TeamCenter, a suite of collaborative product management solutions. TeamCenter enables virtual enterprises - comprised of dispersed knowledge users and diverse application systems - to collaborate on the planning, development, and support of products.

Spatial Corp. and RedSpark, Inc. announced the release of ACIS-enabled ProductEdge Parts Publisher, an eBusiness platform developed for standard component manufacturers to provide an online product specification environment for their customers.

Engineering Data Management Newsletter
Download a free review copy of the June 2001 issue of the Engineering Data Management Newsletter (PDF, 339kB).

* Relationships *
Cimmetry Systems Inc. and AIM systems GmbH, developer of the COMPASS PDM system, announced that AIM systems will implement Cimmetry's OEM technology within its COMPASS 2000 line of products, allowing users to visually access data directly within the COMPASS interface.

SDRC and Asera Inc. announced a multi-phase strategic alliance to integrate SDRC's I-DEAS and SDRC's TeamCenter collaborative product management solutions, including specific functionality from Metaphase and Accelis, with Asera's eBusiness Operating System.

SDRC announced that it has formed a co-marketing alliance with i2 Technologies, Inc. The agreement positions the two companies' software offerings as a complementary collaborative product management solution.

SolidWorks Corporation and three of its partners announced that they have joined forces to create ElectronixWorks, a software suite for designing and analyzing electronic products' outer shells and internal component fittings.

* Other *
Covisint announced that the sixth-largest car manufacturer in the world, French automaker PSA Peugeot Citroen, has committed to take an equity stake in the automotive e-business exchange and will begin conducting business-to-business operations worldwide on Covisint.

Dassault Systemes announced that Solo Golf, a maker of golf clubs, announced that CATIA Solutions have enabled its engineers to reduce new product development time by 75 percent while cutting design costs by as much as 60 percent.

Dassault Systemes announced that Cardianove Inc. announced that it has designed the world's smallest life-saving heart pump using software from Dassault that shaved two years off the normal development schedule.

Documentum announced that Forrester Research, Inc. currently ranks Documentum 4i 4.2 eBusiness Platform first in its eBusiness TechRankings product testing and analysis of twelve content management vendors for the third month in a row.

Flomerics Group plc, a leader in the field of virtual prototyping software for design engineers, announced that it has opened a new office in Singapore.

Intergraph Corporation announced the selection of the LPD 17 Amphibious Transport Dock Ship Acquisition Team to receive the 2001 Department of Defense Value Engineering Award. The award recognizes significant achievements in reducing costs through systematic engineering analyses. The Deputy Undersecretary of Defense for Acquisition and Technology chose the LPD 17 team for achieving projected savings of more than $186 million in engineering analyses through FY 2005.

Mentor Graphics Corp. announced that it is extending its system verification consulting offering by providing emulation services to customers on a worldwide basis. The offering allows customers to take advantage of the company's Meta emulation technology on a project basis, without making a large capital commitment.

NexPrise Inc. announced that it has been chosen as one of UPSIDE Magazines 2001 'Hot 100' companies.

Proficiency Incorporated announced that Lockheed Martin Corporation has become a Strategic Advisor to the company. In this capacity, Lockheed Martin will review Proficiency's product plans and technical strategies and advise Proficiency on priorities and areas of concentration.

STEP Tools, Inc. announced that STEP-NC was chosen as one of the Top Ten Technologies to watch in 2001 by ARC Advisory Group.

UGS announced that more than 50,000 students have been trained to use its Solid Edge mechanical CAD software across 143 Chinese universities after eight months of a major program announced in September 2000.

Verity, Inc. announced that Delphi Group, a business advisory service, determined Verity to be the leader of the business portal infrastructure software market. Delphi evaluated the revenue performance of 43 companies competing in the burgeoning business portal software arena. In the infrastructure software category, the research firm found Verity holding the top market share, 11.2 percent, for the year 2000.

Workgroup Technology Corporation announced that WTC's ProductCenter PDM solution was successfully deployed at Xandex, Inc.

3D Systems Corp. announced the sale of its 2,000th solid imaging system. The company also reached a milestone by shipping its 100th high-end SLA 7000 system since its introduction in February 1999.

Page 4
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Copyright 2001 by John Stark. All rights reserved.

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